The JBL Live 770NC sits a clear step above JBL’s Tune range. It is the model you buy when noise cancelling and sound quality matter more than saving a few thousand rupees – True Adaptive ANC, JBL Spatial Sound, and a hearing test built into the app that tunes the headphones to your own ears. We stock it at My Memory Store with islandwide delivery across Sri Lanka.

True Adaptive Noise Cancelling
Most budget headphones apply the same fixed level of noise cancelling no matter what. The JBL Live 770NC uses four noise-sensing microphones to measure both the noise around you and how well the cushions are sealing against your head, then adjusts continuously. Glasses, a different head shape, or hair under the cushion all reduce the seal on ordinary headphones – this model compensates for it. There is also an Ambient Aware mode for when you need to hear traffic, and TalkThru for a quick conversation without taking them off.

Personi-Fi 2.0 – sound tuned to your hearing
This is the feature most people do not expect. The JBL Headphones app runs a short hearing test, playing tones at different frequencies and asking what you can hear. It then builds a sound profile that compensates for your own hearing. Everyone’s hearing differs slightly, especially at higher frequencies and as we get older, and the result is noticeably clearer than a generic EQ preset. It takes about three minutes to set up once.

65 hours of battery
JBL rates the Live 770NC at up to 65 hours with noise cancelling off and 50 hours with it on. A full charge takes about three hours over USB-C, and the speed charge gives you four hours of playback from five minutes on the cable. For daily commuting in Sri Lanka that is comfortably a week or more between charges.

40mm drivers and JBL Spatial Sound
Each cup holds a 40mm driver covering 20 Hz to 20 kHz. JBL Spatial Sound widens the stage so films and music feel like they are happening around you rather than inside your head – useful for movies on a long bus journey. The app lets you switch it on or off per source.

Calls, Multipoint and assistants
Two beamforming microphones focus on your voice for calls, so people on Zoom, Teams and WhatsApp hear you rather than the room. Bluetooth 5.3 Multipoint keeps two devices connected at once – your laptop and your phone – and switches automatically when a call arrives. Alexa and Google Assistant are both built in.

What comes in the box
Unlike the cheaper models, the JBL Live 770NC includes a detachable 3.5mm audio cable and a carry pouch. The cable matters more than it sounds: when the battery dies mid-flight, or you want to plug into an aircraft entertainment system or a mixing desk, you still have sound. You also get a USB-C charging cable, warranty card and quick start guide.
JBL Live 770NC or JBL Tune 770NC? The honest answer
The names are similar and the numbers are identical, which causes real confusion. They are different ranges. The JBL Tune 770NC is the budget model and it is genuinely good value – similar battery life, decent ANC, lighter on the head.
The Live 770NC costs more and earns it in three specific places: noise cancelling that adapts to your head and your surroundings rather than running at a fixed level, the Personi-Fi hearing-based sound profile, and a build that includes the aux cable and case. If you fly, commute on noisy roads, or work in an open office, the difference is worth paying for. If you mainly want music at home and notifications on the move, the Tune will not disappoint you and you will keep the difference.
Why buy the JBL Live 770NC from My Memory Store
We sell genuine JBL products from our shop in Galle and have done for years. Every unit is checked before dispatch and we deliver islandwide in 1 to 3 working days. Cash on delivery is available, so you only pay when the parcel reaches you, and same-day collection from the Galle shop is available during business hours. Koko and Payzy instalment plans can be used at checkout.
Comparing models? Browse all our headphones in Sri Lanka, or read the full details on the official JBL product page.
Specifications
- Type: Over-ear, closed-back, wireless with True Adaptive Noise Cancelling
- Drivers: 40mm dynamic
- Frequency response: 20 Hz – 20 kHz
- Sensitivity: 100 dB at 1 kHz / 1 mW
- Impedance: 32 ohms
- Battery: Up to 65 hours (ANC off), up to 50 hours (ANC on)
- Speed charge: 5 minutes = 4 hours playback
- Full charge time: About 3 hours
- Charging port: USB Type-C
- Bluetooth: Version 5.3 (A2DP 1.4, HFP 1.8, AVRCP 1.6.2)
- Multipoint: Yes – two devices at once
- Microphones: 4 noise-sensing plus 2 beamforming for calls
- Modes: Adaptive ANC, Ambient Aware, TalkThru
- Spatial sound: JBL Spatial Sound
- App: JBL Headphones app with Personi-Fi 2.0
- Voice assistants: Alexa and Google
- Foldable: Yes
- Weight: 256 g
- Colours: Black, White, Blue
- In the box: Headphones, carry pouch, USB-C cable, detachable 3.5mm audio cable, warranty card, quick start guide
Frequently asked questions
How is this different from the JBL Tune 770NC?
Different range. The Live 770NC has adaptive noise cancelling that adjusts to your head and surroundings, the Personi-Fi hearing-based sound profile, and includes an aux cable and carry pouch. The Tune 770NC is the cheaper model and still very good.
Can I use it with a cable?
Yes. A detachable 3.5mm audio cable is included, so the headphones keep working when the battery runs out.
How good is the noise cancelling?
Very good for steady noise – bus and aircraft engines, road noise, air conditioning, office hum. No headphone at any price removes sudden sounds like a horn or someone speaking beside you.
What is Personi-Fi 2.0?
A short hearing test in the JBL app that builds a sound profile matched to your own ears. It takes about three minutes and only needs doing once.
Can I connect two devices at the same time?
Yes. Multipoint holds two connections and switches automatically.
Do you deliver outside Galle?
Yes. Islandwide delivery in 1 to 3 working days, with cash on delivery available.


























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